The Early Word: FedEx is out, UPS is in and Whataburger eyes Midtown

By Bianca Phillips, Published: April 02, 2024

FedEx Out, UPS In

In a significant shift in Memphis’ logistics landscape, FedEx will no longer be fulfilling a ‘significant air cargo contract’, paving the way for competitor UPS to take up the reins. While FedEx has for long remained a cornerstone of the city’s economy – primarily due to its SuperHub location at the Memphis International Airport – recent decisions indicate a downsizing strategy in specific areas.

On the other hand, UPS, FedEx’s primary competitor, is likely to step in and take over. Although there are limited specifics available regarding the potential transition to UPS, this move signifies a significant shake-up that can potentially impact thousands of jobs and even alter the city’s economic trajectory.

Whataburger Targets Midtown Memphis

Midtown Memphis, known for its iconic dining, music venues, and galleries, may soon warmly welcome a new addition to its vibrant scene – the popular Texas-based burger chain, Whataburger. The prospect has generated significant local chatter as the burger chain is reportedly considering a location in a former Midtown police station site.

Whataburger, celebrated for its distinctive A-framed orange-and-white stripe buildings and known for menu favorites like the original Whataburger and Honey Butter Chicken Biscuit, has seen steady expansion in recent years. The foray into Midtown, if confirmed, possibly marks another step in Whataburger’s strategic move into urban, high-density areas.

Impact on Local Economy

Both FedEx’s departure and Whataburger’s potential expansion into Midtown, Memphis signal significant adjustments for Memphis’ local economy.

FedEx has long been instrumental in bolstering Memphis’s position as a leading logistics hub. With UPS stepping in, the handover could potentially generate job opportunities and increased economic activity, though it is too early to estimate the magnitude of the impact.

Simultaneously, Whataburger’s possible expansion into Midtown stands to further diversify the locality’s food scene, potentially generating local jobs and offering a new dining option for Memphians and tourists alike.

While these developments promise exciting new opportunities, they also underscore the dynamic nature of local economies and the importance of staying adaptive during change.