Golden Corral, a national buffet restaurant chain renowned for its endless buffet options, is plotting its new growth strategy and Memphis happens to be part of this intriguing plan. David Conklin, Golden Corral’s chief development officer, affirms it as a perfect time for the brand’s expansion, given the rising prices and reducing portion sizes of its competitors.
Golden Corral, which has been feeding food lovers for over 51 years, sports an abundant variety on its menu. With separate menus for breakfast, lunch, and dinner, the buffet restaurant chain leaves no stone unturned in offering a rich dining experience. Furthermore, a well-stocked salad bar and a delightful dessert buffet perfectly complete a sumptuous meal at Golden Corral.
The North Carolina-based chain currently operates 353 restaurants across 39 states. Eight of these eateries are located in Tennessee. The chain aims at approximately bringing one or two restaurants in Memphis within the coming years.
The instinctive drive for expanding in Memphis does not surface without solid reasons. Conklin indicates that Memphis brims with several business-friendly attributes making it an attractive community. Primarily, the city offers affordable real estate which stands reasonable as compared to the national average, freeing up disposable income to contribute to the support of local businesses. This aspect, coupled with a healthy job market, makes Memphis an appealing prospect for business expansion.
More than mere business opportunities, the vibrant culture of Memphis also lures the chain restaurant. The city’s communal nature vividly expressed through its events, food festivals, and specifically the barbecue contests, registers an influential effect. Golden Corral expresses its ambition of becoming an important part of this vibrant community.
Most of the Golden Corral locations operate as franchises. Therefore, the primary step to launching a branch in Memphis is to zero in on a local franchisee. Offering an incentive program for prospective franchisees, the company does its part in compelling business enthusiasts to join hands with them in the exciting journey.
Once a franchisee comes into the picture, the company identifies a suitable build site. Conklin reveals that the new locations may be set up anywhere spanning Memphis to suburbs like Bartlett or Collierville.
Although it’s too early to predict an accurate timeline for the establishment of the new restaurants, Golden Corral is all set for action. Conklin manifests his excitement about Memphis being considered as an interesting area for their market growth. The enthusiastic team at Golden Corral eagerly looks forward to getting things in motion.
Golden Corral is all set to woo the food-loving folk of Memphis. Brace yourself for a captivating culinary journey that awaits the inhabitants and visitors of Memphis with Golden Corral’s remarkable entry. Welcome to a time of endless dining choices!
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