Trio Behind Secret Smash Society To Open ‘Hard Times Deli’ In Memphis: Here’s What To Expect

A Fresh Wind In Memphis Culinary Scene

Memphis is on the verge of welcoming another culinary jewel – Hard Times Deli. The deli, a brainchild of trio Harrison Downing, Cole Jeanes, and Schuyler O’Brien, is set to open its doors later this year in the Edge District. These young chefs, best known for their popular burger pop-up, Secret Smash Society, are ready to provide Memphians with a fresh dining experience with this new establishment. The deli will be located at 655 Marshall Ave., a stone’s throw from the iconic Sun Studio.

The Creators: A Trio With A Passion For Good Food

The creators of Hard Times Deli are no strangers to the restaurant industry. Each of them brings a wealth of experience that will undoubtedly contribute to the success of the deli. O’Brien, aged 34, is a veteran of renowned local restaurants like Catherine & Mary’s, Hog Wild and City Silo. He currently oversees the food and beverage operations at the latter. Jeanes, also 34, graduated from L’École Culinaire before creating impressive food menus at places like Comeback Coffee. His recent venture includes owning and cheffing at the newly opened Kinfolk in Harbor Town. The youngest of the trio, Downing, 33, started his journey in Memphis, moved to Denver to gain diverse experiences, and then returned to Memphis and joined forces with O’Brien at Hog Wild.

Inspiration Behind Hard Times Deli

The name ‘Hard Times Deli’ is borne out of an earnest conversation between Downing and Jeanes, reflecting upon their struggles in the restaurant industry. They felt the immense strain of the industry negatively impacting their work-life balance, leaving little time for their families. This realization motivated them to establish a business that permitted a healthy work-life equilibrium while offering them financial stability.

Sneak Peek Into The Deli

The trio is all set to offer an upscale deli experience at Hard Times Deli. Each sandwich will be made with enormous care and precision, maintaining specific attention to every aspect: from the thickness of the tomatoes to the placement of condiments and toppings. They plan to bring their fine dining background to create food that can be enjoyed daily. “Everything’s done by hand, all the sauces are made from scratch, and it’s something that the city hasn’t seen before,” Downing added. Distinct, yet familiar offerings will also feature on the menu to challenge customers’ palates and encourage them to explore new tastes.

Inspired Design and Grand Opening

The interior design of the deli is as well-thought-out as the menu. The architecture firm cnct. design. has designed the restaurant to resemble a traditional deli, replete with exposed wood and stylish tiles. Additionally, it will house a retail section offering ‘grab and go’ items and Hard Times’ original merchandise.

The trio plans for a late fall opening; however, Downing hints that if plans falter, a 2024 opening is still on the cards. He said, they are “all in for Memphis”. Their love for their city is evident as they aim to add to its charm with their culinary skills.