Memphis: A Treasure Trove of Vintage Movies
In the bustling world of streaming services and on-demand content, it’s easy to forget about the charm of video rental stores. However, in the small town of Somerville, just off Highway 64, there’s one video rental store that has stood the test of time: The Video Stop. Owned by William Gilbert since 1988, this unique shop has become a beloved staple for movie lovers of all ages.
A Testament to Dedication
Imagine being at the helm of a business for over three decades and never closing your doors. That’s a remarkable feat that William Gilbert takes immense pride in. “After four, five, eight years, I was like I have never closed, and after that, I was like, I can’t close now; I have to set a world record,” he shared. This dedication is not just about staying open; it’s about creating a welcoming atmosphere for customers.
The Challenge of Survival
With so many video rental places shutting down over the years, you might be wondering how The Video Stop manages to stay afloat. For Gilbert, it all boils down to creativity and a keen sense of financial management. “You have to be very good at using money where it needs to be used,” he explained, emphasizing the importance of strategic spending in such a challenging market.
A Shopping Experience Like No Other
One of the major draws of The Video Stop is the incredible variety of deals on offer. Whether you’re in the mood for the latest blockbuster or a nostalgic trip down memory lane with some classic VHS tapes, Gilbert has you covered. You might snag a free movie just by finding a green gumball or take advantage of the popular “rent three, get a fourth free” deal. “They will have on my coffin someday, rent three get a fourth free, that is my special I have been doing for years,” he quipped, displaying his playful and lighthearted spirit.
More Than Just Rentals
However, it’s not just about transactions; it’s about the community. Gilbert’s mission revolves around affordability and accessibility. “My thing is always this, you don’t have to spend all your money with me just a little bit,” he said, indicating that he values every customer who walks through the door, whether they’re renting five movies or just one.
A Local Gem
For residents of Somerville and beyond, The Video Stop is more than just a place to pick up a movie; it’s a gathering spot. It’s a chance to relive earlier cinematic experiences and explore titles that streaming platforms don’t always offer. From cult classics to new releases, the store serves as a reminder of the joy of physical media in an increasingly digital world.
Moving Forward
As the industry continues to evolve, only time will tell how long The Video Stop can maintain its record of uninterrupted service. But with a devoted owner who is willing to adapt and change with the times, there’s a good chance this charming video store will keep rolling along for years to come.
If you’re in the area and find yourself yearning for a throwback movie night or looking to catch up on the latest releases, make sure to stop by The Video Stop. There’s something special about browsing through the rows of carefully curated films that online streaming just can’t replicate.
