Exciting News for Memphis: Smalls Sliders is Coming to Town!
Hey there, Memphis! Get ready to indulge in some **delicious cheeseburger sliders** as Smalls Sliders, a fast-growing franchise, has set its sights on our vibrant city. Founded in 2019 by Brandon Landry in Baton Rouge, Louisiana, this innovative eatery is quickly making waves across the nation and is poised to bring its unique flavors and fun experience to the Mid-South.
What’s the Story Behind Smalls Sliders?
Smalls Sliders kicked off its journey just a few years back with a vision to disrupt the quick-service restaurant (QSR) industry. With the help of a skilled leadership team and major backing from investors, including the former NFL star Drew Brees, the brand has grown remarkably. Currently, they boast 16 active locations—or as they call them, “cans”—and exciting plans for even more across 24 states. The company has made quite a name for itself with a robust development pipeline and a slew of locations in the pipeline.
The Slider vs. The Traditional Burger
What makes Smalls Sliders stand out is its focus on **cheeseburger sliders** rather than your typical burger. According to Don Crocker, the company’s chief development officer, the slider is simply irresistible. “Their size, flavor, and the ability to eat as many as you want makes them incredible,” he said. Smalls’ commitment to **high-quality ingredients** and fresh cooking really sets these sliders apart from the rest. They want each visit to be a highlight of your day—who wouldn’t want that?
Plans for Expansion: Why Memphis?
So, why the expansion into Memphis, you ask? Well, after rigorous research, the company identified our city as a prime market. “We looked at the available real estate and consumer profile,” Crocker explained. The growth strategy focuses on creating a strong presence in the Southeast, with a booming franchise network that has quickly sold out its initial development phases in states like Alabama and Arkansas.
Cans, Not Locations
When Smalls refers to their spots as “cans,” they’re not kidding! The restaurant operates out of prefabricated shipping containers that are dropped into place, giving them a unique flair. These bright **Smorange-colored** cans are just 750 square feet but boast top-notch kitchen setups and can be located in busy shopping centers. This quirky approach not only attracts attention but also changes the community’s landscape, inviting folks to come and discover something new.
The Power of Smorange
And speaking of colors, you might have noticed that Smalls has embraced a vibrant shade called **Smorange**. This isn’t just a fun name; it represents the energetic spirit of their brand and sets them apart visually. By choosing a bold hue through collaboration with the Pantone Color Institute, Smalls guarantees that you won’t miss their eye-catching cans as you’re cruising through the city.
What Makes a Great Franchisee?
While Smalls is looking for rapid growth, they aren’t just interested in any franchisee. They’re hunting for individuals who share a passion for the brand and have experience in the restaurant industry. If you’re someone who thrives in a dynamic business environment and wants to be part of something special, Smalls could be the perfect collaboration.
What’s Don’s Favorite Order?
Crocker himself is a fan of the **Combo 2 “Biggie Smalls”**, which features double meat and double cheese—yum! Pair that with a side of queso for dipping, and you’re in for a treat. It’s clear that Smalls Sliders is committed to flavor and experience, placing them on a path toward success in Memphis and beyond.
This is Just the Beginning
As Smalls Sliders gears up for its debut in Memphis, excitement is mounting across the city. With their playful approach and delicious offerings, it’s bound to be a fantastic addition to our local food scene. So, keep your eyes peeled for those **Smorange cans** coming to your neighborhood. Memphis is about to get a little taste of something special!
