Memphis has always been a city that appreciates its local talent, and this sentiment is no more evident than at the bustling kids market held during the Cooper Young Festival. Among the vibrant stalls and cheerful chatter, one name stood out: Dance Like a Cupcake. This heartwarming baking business isn’t just a sweet treat for the locals; it’s a testament to the resilience and creativity of its young owner, Alannah Williams.
Alannah started her baking adventure at the tender age of 10 while living in the fascinating city of Seoul, South Korea. From there, her journey took her family all over the globe as her parents served in the military. Each new location brought its own challenges, and Alannah learned to adapt by restarting her business every time they moved. “I just really enjoy baking, and it felt like I could bring a little bit of home to each new place with me,” she explained.
At 11, she found her feet once more in Vilseck, Germany, and by 13, she was busy in Okinawa, Japan. Now, as she settles into Memphis at 17, it’s clear that this young entrepreneur is more than ready to make her mark. “This isn’t the end goal,” Alannah said with a twinkle in her eye, “It’s the beginning.”
Alannah’s love for baking goes beyond just whipping up cookies and cupcakes. She meticulously considers what baked goods will resonate with each community she finds herself in. “In every place, the tastes are different,” she noted. “I’ve learned to really pay attention to what people like and what sells well.” Each recipe reflects her experiences in the different cultures she encounters, giving her treats a unique twist that can’t be found just anywhere.
As she sets up her booth at the Cooper Young Festival, the Dance Like a Cupcake stall is an inviting sight. It’s filled with colorful cookies, enticing cake pops, and charming little treats that sing with creativity. Alannah takes pride in every item she sells and finds joy in meeting customers who appreciate her baked goods. The atmosphere is filled with laughter and excitement, underscoring the communal spirit that events like this foster.
What stands out about Alannah is her resilient spirit. Each time she moved, rather than seeing it as a setback, she embraced new beginnings. “It’s kind of like baking,” she said. “You have to find the right ingredients and proportions. Sometimes, you just have to experiment a little.” That approach reflects a wisdom beyond her years, showing the power of adaptability in life and business.
As she interacts with fellow young entrepreneurs and customers alike, Alannah is also building a new customer base in Memphis. She’s keenly aware of the importance of community support, especially for small businesses like hers. “Every sale is more than just a transaction; it’s about building relationships,” she commented.
As Alannah continues to sell her delightful goodies, she remains optimistic about her future. She dreams of growth and expansion, hoping to one day make Dance Like a Cupcake a household name in Memphis. With her determination, hard work, and the unique touch she brings to her baking, the sky’s the limit.
Memphis is lucky to have such a spirited young entrepreneur on the rise. If you happen to be at the Cooper Young Festival or around town, do yourself a favor and stop by her stall. Not only will you get to savor some delicious treats, but you’ll also be supporting a talented young baker who embodies the heart and resilience of this great city.
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